Product Development

Design & Product Offering

Aligning a project’s design with the current market demands is paramount to the success of any product introduction. Based upon the insight yield from market research, we confidently provide direction in critical product programming decisions.

  • Unit Mix & Orientation
  • Floor Plan Design
  • Common Area & Amenities Criteria
  • Base Offering & Upgrades
  • Retail Programming
  • Pricing & Project Phasing

Architectural Planning

Design appeal has perhaps the greatest influence on a project’s success. At a project’s inception we draw on the developer’s vision and leverage our experiences to add value along the way. We ensure good ideas are leveraged and compromises are minimized in the search for a differentiated product offering.

  • Architectural Collaboration
  • Project Massing
  • Building Systems & Materials
  • Mixed-Use Programming
  • Design Differentiation

Interior Design

The aesthetic sensibilities of our projects define industry trends. That’s because we’re always programming unique ideas that resonate with consumer lifestyle trends. Trust us to provide design recommendations that adds value for the consumer and for the proforma.

  • Interior Designer Recommendations
  • Common Area Specifications
  • Amenities Programming
  • Interior Specifications
  • Upgrade Options

Team Coordination

We support the design and development team throughout the design and permitting process. Whether it’s advising on a design decision or presenting to city officials, lenders or community groups, our resources and management help achieve the permits, equity and construction financing required for our clients.

  • Marketing Resources
  • Public Relations
  • Design Review & Lender Presentations
  • Market Validation & Appraisal Analysis
  • Debt & Equity Packaging