Marketing & Communications

WE KNOW THE BUYER. Over the last decade we have processed more than 25,000 consumers at our communities, by far the highest buyer traffic counts in the marketplace. We've made it our business to get our clients' projects noticed and it shows in the campaigns we manage and the results we drive. Maybe that's why our communities have been recognized nationally with more than one hundred awards for marketing and sales excellence – among the most accolades for a single marketing enterprise in North America.

CAMPAIGN DEVELOPMENT

We begin every project by providing a comprehensive envisioning statement, which outlines the developer's stated objectives and the perceived opportunities available in the marketplace. We then create and continually refine a multi-faceted, high-profile marketing and sales solution that aligns a myriad of initiatives to deliver results.

S.W.A.T. Analysis | Marketing and Sales Campaign Strategy & Planning
Comprehensive Budget & Cash Flow Management | Campaign Schedule & Path Flow
Opportunity White Papers | Marketing ROI Analysis | Quarterly Reports & Campaign Updates

PROJECT POSITIONING

In an increasingly saturated marketplace, projects need to stand out to win market share. We cultivate and manage distinctive and award-winning brand positioning for our projects throughout all facets of a comprehensive and fully integrated marketing program. Strong branding engineers consumer awareness and builds preference, which directly correlates to bottom line sales.

Brand Promise | Product Differentiation | Competitive Analysis | Creative Management | Public Relations Positioning | Preferred Partnerships

VENDOR COORDINATION

A comprehensive marketing campaign could easily draw upon more than fifty vendors and consultants, which requires experience to manage their contracts, work product, budgets and schedules effectively. Realogics has dedicated Marketing Managers assigned to each project allowing our clients to focus on their core development responsibilities while providing a trusted platform for decision making.

Dedicated Account Managers | Consultant Request for Proposals | Vendor Identification & Management | Project Content Trafficking | Weekly Vendor Updates & Pursuit Lists | Purchase Orders and Draw Request Coordination

CROSS-PROMOTIONS

We've built an unparalleled reputation for developing win-win relationships for our clients and for select marketing partnerships. We understand how to develop unique marketing platforms and align the interests of multiple interest groups. Our creative programs engineer third-party endorsements while providing a compliment to the marketing program and project budget.

Product Placement | Model Home Programs | Home Audio/Video | Lifestyle & Shelter Publications | Custom Publishing (Special Sections) | Special Events & Promotions

CAMPAIGN IMPLEMENTATION

Deploying a large-scale, multi-faceted marketing program requires meticulous organization. Rely on our coordination of numerous sub-trades and vendors, while we harmonize independent schedules, balance cash-flow and engineer award-winning results.

Advertising & Communications | Broadcast Media (TV and Radio) | Broker Marketing Programs | Cross-Promotional Partnerships & Endorsements | Consumer Communications | Events & Promotions | Exterior & Interior Signage | Model Home Programming | Multimedia & Signage | Original Photography & Video Production
Online Media | Printed Collateral | Public Relations | Sales Center Planning | Scale Model Coordination | Web Site Programming & Management | Virtual Reality Management

Sotheby's International Realty® is a registered trademark licensed to Sotheby's International Realty Affiliates LLC. Each Office Is Independently Owned And Operated.