Product Development
WE KNOW THE BUYER’S DESIRES.Our projects stand out for design and sales results for good reason – they are engineered from the buyer up. Our knowledge of the consumers wants, needs and desires are paralleled only by our passion for architectural and interior design as well as market strategy. The ability to be both creative and analytical has led to numerous product innovations, which are backed by primary research and proprietary product confirmation with buyers. As a key member of our client’s development team, we help underwrite the development assumptions and work with the marketplace to listen, learn, price then sell and not the other way around.
FEASIBILITY STUDIES
Aligning a project’s design with the current market demands is paramount to the success of any product introduction. Based upon the insight yield from market research, we confidently provide direction in critical product programming decisions.
Site Analysis | Preliminary Proforma | Highest & Best Use
Local Development Representative | Equity/Debt Advisory Services
DESIGN & PRODUCT OFFERING
Aligning a project’s design with the current market demands is paramount to the success of any product introduction. Based upon the insight yield from proprietary market research methods, we confidently provide direction in critical product programming decisions.
Unit Mix & Orientation | Floor Plan Design | Common Area & Amenities Criteria
Base Offering & Upgrades | Retail Programming | Pricing & Project Phasing
ARCHITECTURAL PLANNING
Design appeal has perhaps the greatest influence on a project’s success. At a project’s inception we draw on the developer’s vision and leverage our own market experiences to add value along the way. We ensure good ideas are leveraged and compromises are minimized in the search for a differentiated product offering.
Architectural Collaboration | Project Massing | Building Systems & Materials
Mixed-Use Integration | Programmed Concept Differentiation
INTERIOR DESIGN
The aesthetic sensibilities of our projects typically define new industry trends. That’s because we’re always programming unique ideas that resonate with consumer lifestyles in real time. Trust us to provide thoughtful design recommendations that adds value for the consumer and to the proforma.
Interior Designer Collaboration | Common Area Specifications
Amenities Programming | Interior Specifications | Upgrade Options
TEAM COORDINATION
We support the design and development team throughout the design, permitting and building process. Whether it’s advising on a simple design decision or presenting to city officials, lenders or community groups, our resources and management help achieve the permits, equity and construction financing required for our clients.
Marketing Resources | Public Relations | Design Review & Lender Presentations
Market Validation & Appraisal Analysis | Debt & Equity Packaging